CASE STUDY
How Wildflower Replaced Stock Photos with Inclusive Product Imagery
One Midwest boutique upgraded inconsistent wholesaler images with cohesive, on-brand photos that reflect a wider range of women—delivered in days, not weeks.
One Midwest boutique upgraded inconsistent wholesaler images with cohesive, on-brand photos that reflect a wider range of women—delivered in days, not weeks.
Wildflower is a women’s boutique based in Yellow Springs, Ohio, offering apparel and accessories designed to feel approachable, stylish, and wearable—both in-store and online.
Wildflower was growing beyond its original audience, but their product imagery lagged behind. Inconsistent wholesaler stock photos and staff images failed to reflect older and more diverse customers, while traditional photoshoots were costly and slow. They needed cohesive, on-brand visuals—without the time and expense.
Instead of traditional photoshoots, Wildflower used SceneLab to generate on-brand product imagery with inclusive models—consistent across collections, aligned to their new audience, and ready in days instead of weeks.
Lower production cost
Not months
Brand-aligned visuals
Reliance on inconsistent stock photos that don't represent their target demographics.
Patchwork visuals, limited demographic representation, and slow, expensive photo production that couldn’t keep up with inventory changes.
Cohesive, Inclusive On-Model Photos Created by SceneLab.
PDP & PLP imagery
On-model product photos for key seasonal items, bestsellers, and new inventory.
Assets delivered in hours to days, enabling faster updates and promotions.
Significantly lower cost than professional photoshoots—no studios, models, or scheduling.
A unified visual system across collections, pages, and homepage features for an updated look and feel
Models across ages, body types, and ethnicities—aligned to Wildflower’s growth strategy.
“We needed images that represented our vision—not the wholesaler’s catalog. Now our site feels welcoming, stylish, and made for more than one age group.”
See how SceneLab helps boutiques replace stock photos with brand-right, on-model visuals—without expensive shoots or long timelines.
